Current Cases in Corporate Universities

While the model of corporates directly delivering Open University-style courses is still emerging, several companies are taking innovative steps to participate in higher education and workforce development:

1. Technology Giants Offering Online Courses and Nanodegrees:

• Google: Offers a range of online courses and certifications in areas like data analytics, digital marketing, and project management through platforms like Coursera and Udacity.
• Microsoft: Provides online learning paths and certifications in cloud computing, artificial intelligence, and software development through Microsoft Learn and edX.
• Amazon: Offers training and certification programs in cloud computing, e-commerce, and logistics through Amazon Web Services (AWS) Training and Certification.

2. Corporations Partnering with Universities to Develop Customized Programs:

• IBM: Collaborates with universities to offer specialized courses and degree programs in areas like cybersecurity, data science, and artificial intelligence.
• Cisco: Partners with educational institutions to provide networking academies and certification programs in IT and cybersecurity.
• General Electric: Offers leadership development programs and technical training in partnership with universities and online learning platforms.

3. Companies Creating Internal Universities and Academies:

• McDonald's Hamburger University: Provides training and development programs for employees at all levels, from crew members to executives.
• General Motors Institute (now Kettering University): A cooperative education university founded by General Motors, offering undergraduate and graduate programs in engineering, science, and management.
• Deloitte University: A dedicated learning and leadership development center for Deloitte employees, offering a range of programs and experiences.

4. Corporations Supporting Open Educational Resources and Online Learning Platforms:

• Google: Supports the development and dissemination of open educational resources (OER) through initiatives like Google for Education.
• Microsoft: Provides grants and resources to support the development of open-source educational software and online learning platforms.
• Salesforce: Offers free online learning platforms like Trailhead for individuals to learn Salesforce skills and earn certifications.

Emerging Trends

1. Corporate Digital Academies: Companies are creating internal digital academies to upskill their workforce in areas like data analytics, artificial intelligence, and cybersecurity.
2. Micro-credentialing and Badging: Corporations are increasingly recognizing and rewarding employee skills through micro-credentials and digital badges, often earned through online courses and training programs.
3. Apprenticeships and Work-Based Learning: Companies are partnering with educational institutions to offer apprenticeships and work-based learning programs that combine classroom instruction with on-the-job training.

These examples highlight the growing role of corporations in shaping the future of higher education and workforce development. By leveraging their expertise, resources, and technology, companies can contribute to a skilled talent pool, enhance their brand reputation, and drive innovation in the 21st century.

Background Materials

• Specialised Coursewares Hosted by Firms and Industrial Sectors
• Unlocking New Value Through Education: A Collaborative Approach to Workforce Development and Corporate Social Responsibility
• World's Most Advanced Corporate Universities

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